The Future of Mobile Wallets
by Forrester Research, Inc.

According to Forrester Research, Inc. the mobile wallet shift is coming. Well over 50% of adult smartphone users want to store their loyalty program points, rewards, coupons, offers and more in their mobile wallets. This demonstrates the incredible value mobile wallets like Apple’s Passbook & Google Wallet offer beyond payments. Marketers now have a new opportunity to reach and engage customers during mobile moments, especially when shopping.

Download this definitive mobile wallet report from Forrester Research, Inc. to learn about the opportunities mobile wallets offer retailers and brands:

  • Marketers who ‘mobilize’ their offers using mobile wallets are driving $15 million-a-year run rate in mobile-attributed revenue.
  • Thirty percent of all Pep Boys mobile wallet offers added to mobile wallets were redeemed in-store.
  • Access to loyalty programs (57%) and coupons/offers (56%) are consumers’ most desired mobile wallet features.

Vibes has run more than 400 mobile wallet campaigns for 20+ retailers. We are proud to offer you this research to help you deliver eight-figure sales results using Apple’s Passbook & Google Wallet.


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