Mobile Wallet Handbook: The ABCs of Passbook and Google Wallet

moble wallet marketingGoogle Wallet and Apple’s Passbook provide opportunities to easily send personalized offers, dynamic loyalty cards and reward certificates, which can increase foot traffic, achieve higher conversion rates and improve customer loyalty. Before launching your next (or first) mobile wallet campaign, make sure you check out the Mobile Wallet Handbook from Vibes.

This definitive Mobile Wallet Handbook showcases the building blocks of creating and executing successful mobile wallet programs using Google Wallet and Apple’s Passbook.

You’ll learn about:

  • Activation ideas
  • How to leverage Beacon technology
  • Creative calls-to-action
  • Design tips and tricks
  • The checklist Every marketer needs before they launch
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