Playbook: How to Effectively Personalize your Mobile Marketing Campaigns

Do you know how to maximize the mobile channel to acquire and keep customers? Get our playbook that explores what's needed to make hyper-targeted campaigns work and what steps marketers should take for launching effective personalized campaigns.

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Why is personalizing your mobile marketing campaigns the right way so critical?

71%

Research found 71% of consumers expect companies to deliver personalized interactions (and 76% report feeling frustrated when this doesn't happen)

50%

According to McKinsey, personalization can reduce customer acquisition costs by 50%

30%

McKinsey also reports personalization can increase marketing ROI by as much as 30%

Learn what it takes to effectively launch hyper-personalized mobile campaigns.

As brands constantly vie for consumers' attention over a variety of marketing channels, loyalty wanes - especially if consumers don't have the best experience with a brand. That's where personalized mobile marketing comes in: the one-to-one communication channel you can use to understand and connect with your customers to gain an edge in an increasingly competitive environment.

What you will learn

- How the method of tailored, personalized messaging is changing
- Different examples of hyper-personalized mobile marketing across SMS, MMS, Mobile Wallet and in-app Push notifications
- A checklist for the steps to take to effectively launching your personalized mobile marketing efforts

Thank you! We'll send you a copy of the report when it's released on Thursday, February 1st.

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