Mobile Messaging Metrics Guide

4 Pillars that Define Mobile Messaging Metrics for Today and Beyond

Brands using this playbook see great results.

3x

average increase in mobile-attributed revenue driven by targeted SMS messages

$20M

in mobile-attributed revenue for one brand within the first 6 months of mobile program launch

Define your mobile program goals, then learn how to measure them.

Not all company program goals are the same - some brands need to build a large mobile database fast while others need to improve their retention rates. Our mobile messaging playbook not only offers you insight into some of the top-performing program activations, but it also defines the most important metrics to use to measure the success of your mobile marketing efforts, and why.

What you will learn

  • 1. Key mobile marketing KPI's and metrics to know

  • 2. The top-performing mobile marketing strategies for Acquisition, Marketing, Servicing, and Loyalty

  • 3. How to measure the success of your mobile marketing efforts

Mobile Messaging Metrics Guide

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