News
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MMA UK, France, and Germany February Consumer Briefings: Interest in Mobile Banking
What is the role of mobile in European consumers’ financial life? How do consumers use mobile banking? What banking services are most relevant via mobile? These questions are addressed in the February UK, France, and Germany Consumer Briefing Reports based on survey research conducted by MMA and Lightspeed Research during January, 2009. [Read more]
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Movitas launches web site offering hospitality industry instant access to custom mobile solutions platform
February 2010 | Collegeville, PA - Movitas, the leading mobile communication, marketing and commerce platform for the hospitality industry, has launched a website that offers direct access to its mobile business platform. With a free trial, hotels and resorts can leverage their guests own mobile devices to improve revPAR, manage on-property marketing campaigns and enhance the guest experience. Hotels, resorts and conference centers recognize that powerful web-enabled phones are commonplace among travelers, and have used Movitas.com to: [Read more]
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Mobile Marketing Association - Luth Research Survey Finds 17% of All U.S. Adults Use Mobile Banking
Mobile Web and SMS are the most common mobile banking technologies, but app-based banking will grow rapidly over the next 12 months [Read more]
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Mobile Marketing Association Names Lightspeed Research as Official European Research Partner
Provides members with regular exclusive reports on mobile usage and behaviour in key markets [Read more]
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Resistance: Resistance II Case Study (AdMob)
GoalFor the launch of their game, Resistance 2, Sony PlayStation worked with the agency Deutsch to create a mobile campaign to engage their audience of males 18-24.PlayStation had an integrated media strategy to promote the game, and added mobile at the final planning stages to their advertising strategy.Playstation decided to try mobile for the first time because they could reach their audience at scale with an engaging, highly measurable, and cost-effective campaign.Solution [Read more]
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MMA February US Consumer Briefing: Mobile Banking
What is the role of mobile in US consumers’ financial life? How do consumers use mobile banking? What banking services are most relevant via mobile? These questions are addressed in the February US Consumer Briefing Report based on survey research conducted by MMA from January 19 to January 23, 2009. [Read more]
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U.S. Consumer Best Practices Industry Forum - 2010
Start: Feb 5 2010 - 08:30 End: Feb 5 2010 - 16:30 Timezone: US/Eastern SUMMARYThe MMA Consumer Best Practices (CBP) Industry Forum offers the opportunity for the industry to comment and provide input into the guidelines and best practices for the mobile marketing industry in the United States. Current Consumer Best Practices Guidelines are available HERE. [Read more]
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MMA Restructures to Better Address Regional Needs and Ensure Global Scalability
MMA Chapters Transformed to Business Units; Michael Becker Named Managing Director for North America [Read more]
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Symphony Global: M-Commerce World Summit 2010
Start: Mar 16 2010 - 09:00 End: Mar 16 2010 - 17:30 Timezone: Asia/Singapore Event Overview Mobile Marketing, Advertising and Commerce Workshop: Tools for Navigating the Industry Ecosystem [Read more]
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Social Media Marketing
Start: Mar 15 2010 - 08:00 End: Mar 17 2010 - 17:00 Timezone: Asia/Singapore Event Overview & Reasons for Attendance [Read more]
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Yahoo Craves Fast Food. Ad Dollars, That Is
Sponsors events to attract money from "local-national" advertisers such as quick-serve restaurants. [Read more]
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Even After Super Bowl, Google Plays the Reluctant Advertiser
CEO Eric Schmidt shrugged it off, but Google's big game ad shows just how much the company has embraced traditional marketing methods. [Read more]
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Facebook Dominates U.K. Mobile Internet Use
Social network accounts for 40 percent of page views from U.K. mobile devices. [Read more]
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Mobclix Strikes Deal to Enhance Targeting on Smartphones
Adds Nielsen data based on Zip codes and other offline household information. [Read more]
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Tide Enlists Venus Williams to Serve Up Digital Campaign
Tennis star spearheads design contest, while posting for the brand on Facebook and Twitter. [Read more]
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Super Bowl Advertisers Are MIA on Facebook
Many brands forking over big TV bucks haven't integrated efforts into social sites. [Read more]
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A Reshuffled MTV Networks Takes New Digital Approach
After consolidating digital music sales teams, MTV has begun to focus in earnest on brand marketers. [Read more]
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Study Calls for More User Choice in Pre-Roll Ads
A research effort meant to find a replacement for pre-roll online video ads actually validates them. [Read more]
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AccuWeather Eases Users and Advertisers Into New Site's Soft Launch
Previewing the new site for users and advertisers allows them to make suggestions prior to the formal launch, according to AccuWeather. [Read more]
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Facebook and Microsoft Cancel Display Ad Relationship
Four-year agreement is kaput in possible blow to Microsoft's ad representation ambitions. [Read more]
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Social Networking for Tax Season
TurboTax has launched a new social media application that connects people with others who have already filed their taxes. [Read more]
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Yahoo Spins HotJobs Sell-off as Good for Newspaper Partners
Yahoo sold off HotJobs to Monster Worldwide, and believes its separate traffic deal with Monster will benefit its newspaper consortium partners. [Read more]
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Teens Abandon Blogging as Their Parents Pick it Up
Just 4 percent of teens say they blog, according to the Pew Internet and American Life Project. [Read more]
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AOL Appoints Google Exec to Oversee Scaling of Content Production
Ex-Googler David Eun will replace Bill Wilson as the president of Media and Studios at AOL. [Read more]
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MySpace Suffers More Ad Declines
Earnings at News Corp.'s digital unit fall $32 million; Rupert Murdoch has a crush on 3D technology. [Read more]
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Survey Finds 17% Of US Adults Use Mobile Banking, Mobile Web & SMS Leading Methods
A new survey conducted by Luth Research on behalf of the MMA found that 17% of adults in the US utilize mobile banking, with usage growing to 22% by next year. Mobile commerce in general is a hot topic at the moment, and consumer interest in the technology is growing rapidly. The survey gathered input from [Read more]
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Mobclix To Hook Into Nielsen Consumer Data For Enhanced Mobile Advertising Targeting
The targeting methods associated with mobile advertising are efficient at best, but a new partnership promises to up the ante significantly. Mobclix, a mobile-ad exchange, has partnered with Nielsen to integrate its immense amount of ad-targeting data within it’s platform to provide mobile advertisers a targeting capacity like never before. Nielsen’s proprietary “PRIZM,” and “ConneXions” consumer [Read more]
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Safelincs & TextMagic Team For Unique SMS Reminders
We recently received a heads-up regarding an interesting use-case for SMS outside the traditional lines of marketing, proving that thinking outside the box can produce unique results. Safelincs, a UK-based fire-safety product supplier, recently teamed with TextMagic to utilize the latter’s rich set of APIs to integrate SMS into a free reminder service focused on smoke [Read more]
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FLO TV Goes For Super Bowl Glory
The biggest winner to emerge from Sunday’s Super Bowl may not be the New Orleans Saints after all. Flo TV is being praised by many today for their advertising dollars “well spent.” Flo TV broadcast two Super Bowl ads during the game, which proved among the most memorable of the evening. The ad everyone is talking about, however, [Read more]
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Report: 80% Of US-Based Mobile Sites Have A Substantial Global Audience, Mobile Apps Too
Motally, a mobile analytics startup, released an interesting report yesterday indicating that the US leads the world in terms of creating mobile sites with a substantial global audience — 80% of which, to be exact. Specifically speaking, 80% of US-based mobile sites receive traffic from three of the seven major regions of the world — North [Read more]
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Smaato Mobile Click-Through Report: Android Tops Apple
Smaato, a mobile-ad optimization startup, has released its latest “Mobile Advertising Metrics Report” for January, in which it compares leading mobile OSs and their ad-based click-through rates, among other unique metrics. Last month’s report indicated that Symbian was the top mobile OS in terms of click-throughs, with Apple a close second, and Android in third place, [Read more]
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Sirius XM Gets Serious About Mobile Presence
Sirius XM is putting into action the longstanding encouragement from fans to delve deeper into mobile territory and more comprehensively tend to satellite radio fans on the go. As a result, Sirius XM is introducing a new mobile application built for BlackBerry smartphones. The app will provide access to better than 120 popular channels serving up [Read more]
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Apple Slowly Integrating Quattro? Bans In-App Location-Based Ads For Developers
Being the secretive enterprise they are, Apple has never been one to tell the world what their plans are. Tradition rings true with their purposed intentions with Quattro Wireless and their inevitable entry into the mobile advertising space. A subtle message graced a page on Apple’s iPhone developer website as an “App Store Tip,” saying “If [Read more]
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TNA Wrestles with Mobile Marketing to Pin WWE
Total Nonstop Action Wrestling is experiencing its highest weekly viewership since the professional wrestling outfit debuted in 2004. Now competing with rival promotion World Wrestling Entertainment, TNA is stepping up efforts in mobile marketing in an aggressive endeavor to do what the company still hasn’t accomplished – pinning WWE in overall viewers and popularity. As a [Read more]
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Social Search Has Potential, But Not Without Problems
I feel inclined to comment on the notion of Social Search and it’s purposed take-over of how people search on mobile devices. While the concept has extreme potential, it won’t be realized until several fundamental aspects are addressed- aspects that will take time to evolve and make themselves known. Aardvark recently published a comprehensive research paper [Read more]
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Zagat Books A Table With Foursquare; Restaurant Maven Reaches For Mobile App's Cool Factor
Location-based social net Foursquare is on a roll when it comes to netting high-profile media partnerships. The la... [Read more]
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Chinese Handset Maker Huawei Will Lean On Opera's Mobile Browser
Huawei, a China-based wireless infrastructure and handset maker, will pre-install Opera Software’s mobile br... [Read more]
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Is Sprint Eyeing More Acquisitions To Become The Prepaid Leader?
Sprint (NYSE: S) Nextel, which already owns the Boost and Virgin Mobile USA (NYSE: VM) brands, maybe mulling wheth... [Read more]
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After Federal Inquiries, Google Cuts Early Nexus One Termination Fee
Google (NSDQ: GOOG) has lowered its “equipment recovery fee” to $150 from $350 when customers drop its... [Read more]
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T-Mobile USA Launches Mobile Storefront Using SurfKitchen
SurfKitchen, the UK provider of storefront services to carriers, has launched its first deployment in the U.S. wit... [Read more]
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Electronic Arts: Digital Business To Reach $750 Million In Revenue Next Year
If only the rest of Electronic Arts’ businesses could be doing so well ... During the company’s earnin... [Read more]
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mocoNews Quick Hits 02.08.2010
» The iPad hasn’t even shipped yet and the predictions already have Apple (NSDQ: AAPL) cutting pr... [Read more]
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Electronic Arts Posts Jump In Digital Revenue—But Overall Sales Fall
With sales of traditional video games down, Electronic Arts (NSDQ: ERTS) continues to look (so far unsuccessfully)... [Read more]
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Mobclix Partners With Nielsen For Demographic Info
Mobclix has partnered with Nielsen to be able to deliver more targeted mobile ads, giving it some name-brand recog... [Read more]
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Following Rivals, Gmail Will Add Status Updates
Google (NSDQ: GOOG), which shook up the e-mail industry when it integrated chat with e-mail, is now trying to catc... [Read more]




