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  • Survey Finds 17% Of US Adults Use Mobile Banking, Mobile Web & SMS Leading Methods

    A new survey conducted by Luth Research on behalf of the MMA found that 17% of adults in the US utilize mobile banking, with usage growing to 22% by next year.  Mobile commerce in general is a hot topic at the moment, and consumer interest in the technology is growing rapidly. The survey gathered input from   [Read more]

  • Mobclix To Hook Into Nielsen Consumer Data For Enhanced Mobile Advertising Targeting

    The targeting methods associated with mobile advertising are efficient at best, but a new partnership promises to up the ante significantly. Mobclix, a mobile-ad exchange, has partnered with Nielsen to integrate its immense amount of ad-targeting data within it’s platform to provide mobile advertisers a targeting capacity like never before.  Nielsen’s proprietary “PRIZM,” and “ConneXions” consumer   [Read more]

  • Safelincs & TextMagic Team For Unique SMS Reminders

    We recently received a heads-up regarding an interesting use-case for SMS outside the traditional lines of marketing, proving that thinking outside the box can produce unique results. Safelincs, a UK-based fire-safety product supplier, recently teamed with TextMagic to utilize the latter’s rich set of APIs to integrate SMS into a free reminder service focused on smoke   [Read more]

  • FLO TV Goes For Super Bowl Glory

    The biggest winner to emerge from Sunday’s Super Bowl may not be the New Orleans Saints after all. Flo TV is being praised by many today for their advertising dollars “well spent.” Flo TV broadcast two Super Bowl ads during the game, which proved among the most memorable of the evening. The ad everyone is talking about, however,   [Read more]

  • Report: 80% Of US-Based Mobile Sites Have A Substantial Global Audience, Mobile Apps Too

    Motally, a mobile analytics startup, released an interesting report yesterday indicating that the US leads the world in terms of creating mobile sites with a substantial global audience — 80% of which, to be exact. Specifically speaking, 80% of US-based mobile sites receive traffic from three of the seven major regions of the world — North   [Read more]

  • Smaato Mobile Click-Through Report: Android Tops Apple

    Smaato, a mobile-ad optimization startup, has released its latest “Mobile Advertising Metrics Report” for January, in which it compares leading mobile OSs and their ad-based click-through rates, among other unique metrics. Last month’s report indicated that Symbian was the top mobile OS in terms of click-throughs, with Apple a close second, and Android in third place,   [Read more]

  • Sirius XM Gets Serious About Mobile Presence

    Sirius XM is putting into action the longstanding encouragement from fans to delve deeper into mobile territory and more comprehensively tend to satellite radio fans on the go. As a result, Sirius XM is introducing a new mobile application built for BlackBerry smartphones. The app will provide access to better than 120 popular channels serving up   [Read more]

  • Apple Slowly Integrating Quattro? Bans In-App Location-Based Ads For Developers

    Being the secretive enterprise they are, Apple has never been one to tell the world what their plans are.  Tradition rings true with their purposed intentions with Quattro Wireless and their inevitable entry into the mobile advertising space. A subtle message graced a page on Apple’s iPhone developer website as an “App Store Tip,” saying “If   [Read more]

  • TNA Wrestles with Mobile Marketing to Pin WWE

    Total Nonstop Action Wrestling is experiencing its highest weekly viewership since the professional wrestling outfit debuted in 2004. Now competing with rival promotion World Wrestling Entertainment, TNA is stepping up efforts in mobile marketing in an aggressive endeavor to do what the company still hasn’t accomplished – pinning WWE in overall viewers and popularity. As a   [Read more]

  • Social Search Has Potential, But Not Without Problems

    I feel inclined to comment on the notion of Social Search and it’s purposed take-over of how people search on mobile devices.  While the concept has extreme potential, it won’t be realized until several fundamental aspects are addressed- aspects that will take time to evolve and make themselves known. Aardvark recently published a comprehensive research paper   [Read more]

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