Recorded Webinar: Passbook Results Are In: What’s Working, What’s Not and What’s Next?
In this webinar, hear real program results from early Passbook adopters such as Sears, Texas Roadhouse and industry perspective from Gartner on the potential of Passbook. Receive the inside scoop about how Passbook is being used today by marketers to drive foot traffic, mobile engagement and ongoing loyalty. Gain rare intelligence on Passbook, including:
- • Results from real-world Passbook campaigns
- • Surprising insights regarding what doesn’t work with Passbook
- • Metrics that matter the most when measuring the value of Passbook
- • The best ways to promote and distribute passes
- • Tips for managing passes when they’re in market
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Beyond Showrooming: Winning the mobile connected shopper this holiday season
In early September, Vibes released the Mobile Consumer Report: Understanding the Showrooming Shopper, a survey we commissioned to better understand the trend of showrooming. With the 2012 holiday shopping season rapidly approaching, we wanted to present new and richer insights about a new segment of consumers our research has uncovered: the “mobile connected shopper.” Retailers need to think beyond showrooming because this behavior represents only a sliver of what connected shoppers are doing on their mobile phones while standing in aisles of retail stores.
In this report, we examine the connected shopper and review the holiday path to purchase through the lens of this important consumer segment, painting a picture for brands on how connected shoppers think about your brand as they formulate their holiday shopping game plan.
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Recorded Webinar: Beyond Showrooming - Winning the Mobile Connected Shopper this Holiday Season
Showrooming has become an obsession in retail and mobile marketing circles as stores gear up for the holiday shopping season. Watch Vibes' co-founders Jack Philbin and Alex Campbell as they examine the mobile connected shopper, shed light on their holiday path to purchase, and outline strategies for winning the mobile connected shopper's precious dollars and loyalty this holiday season.
Recorded Webinar: Bringing Passbook to Life - How to Drive Value for Your Customers
Apple has introduced iOS 6 featuring Passbook, an app that allows consumers to save coupons, loyalty cards, boarding passes and digital tickets in their pockets. Listen to Vibes’ Co-founder and Chief Innovation Officer, Alex Campbell and Chief Technology Officer, John Haro as they dissect the opportunities Passbook creates for mobile consumers and retailers, and reveal key strategies for leveraging Passbook to create and distribute meaningful mobile experiences. In this webinar, you will learn:
- • Passbook 101 - What is Passbook and how does it benefit the mobile user in their everyday lives?
- • Passbook Promise - What opportunities does Passbook create for retailers and brands? How can Passbook blend with current mobile strategies to improve ROI on mobile marketing investments?
- • Passbook Activation Ideas - How can you use Passbook to increase audience reach, offer greater engagement and drive deeper loyalty with your audience base?
Mobile Consumer Report: Understanding the Showrooming Shopper
We already know that consumers are using their mobile device to enhance their shopping experience. Instant access to product comparisons, prices and reviews – all while standing in the aisle – give the shoppers the upper hand. The phenomenon of “showrooming,” the act of a shopper using their phone to view the product in-store and then comparison shopping for the product online – is the latest growing concern for retailers. Vibes commissioned this survey to better understand how consumers are using their mobile devices, what factors influence their behavior and to quantify the opportunities and risks for marketers and brands alike. In this free report, we cover:
- • Key influencers of the mobile shopper’s buying decision
- • The latest showrooming stats on what factors influence a retailer's bottom line
- • Smart mobile experiences tactics for combatting showrooming
- • How the right mobile content can reduce the path to purchase
Recorded Webinar with the MMA: Embracing the showrooming mobile shopper - Avoid being "Amazoned"
Watch our own Director of Mobile Solutions, Matt Cava present key insights of the report and learn valuable strategies for leveraging mobile to combat showrooming.
To view the MMA hosted recorded webinar, please click here
Activating Your Marketing Mix with Mobile
It's been talked about for years with lots of hype, but finally mobile marketing is delivering on its promise to build meaningful relationships and drive sales. Mobile is on track to be the most pervasive media channel in the world. What isn't mobile today?
If you are one of the 89% of major brands planning to market via mobile phones this year, this e-book is for you. Download it now and learn the five critical lessons to successfully integrating mobile into your marketing mix. We'll show you (with lots of bold type and graphics) how your marketing budget can work harder and smarter delivering immediate results.
In this free e-book we cover:
- • Why you shouldn't deploy mobile marketing in a silo
- • How winning consumer loyalty is both an art and science
- • Using mobile when time, location and interaction matter
- • How to engage and not interrupt your customers
- • The importance of measuring and testing campaigns
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