Today's consumer has the power to interact with your brand anywhere, at any moment, right in the palm of their hand. This gives marketers the unprecedented opportunity to integrate mobile touch points at every stage of the buying process from awareness and engagement, through transaction and loyalty. It's what we call Mobile Relationship Management - infusing mobile engagement throughout the customer journey.
Get more mileage from your overall marketing spend. Adding a compelling mobile call to action to your online and offline campaigns will turn a one-way ad into an ongoing dialogue and engage consumers far beyond the ad buy.See how to activate advertising with mobile.
Sponsorship & Event Activation
Corporate sponsorship of events can be an effective way to earn brand recognition and connect with a captivated audience. Give participants the opportunity to engage with your brand before, during and - even better - long after the event or sponsorship has ended.
Learn how to elevate your sponsorships with mobile
Mobile Coupons & Incentives
Your consumers are on the go, why not make sure your offers go with them? Tailor mobile coupons and special offers to take advantage of sales cycles, events, location and time, and buyer behavior and preferences to improve response rates and get more shoppers in your store. Give consumers the convenience of always having your offer available when they're ready to buy.
See the value of mobile coupons.
In-store Mobile Marketing
Getting consumers in the door is just the beginning. The mobile device is now a valuable extension of every in-store experience and an opportunity for you to engage them with creative in-store mobile marketing activities. Mobile interaction is proven to enhance the shopping experience—resulting in repeat visits, customer loyalty, and higher spend per visit. Explore in-store mobile marketing tactics.
List Segmentation & CRM Integration
Delight your consumers by sending relevant and highly personalized mobile messaging based on user preferences, location-aware interactions and purchase history. Create targeted campaigns, gather response data then integrate your mobile database with your CRM tools. Every ensuing message and every offer becomes a smart, timely, personal conversation. Instead of a faceless merchant, be the brand that brings value to consumers' lives. How to create targeted mobile marketing campaigns.
Loyalty Program Extensions
Create a whole new dimension to your loyalty programs. Add a mobile number to your database of active consumers and give them the choice of how they prefer to communicate with you. Deliver program status alerts, exclusive offers and events updates anytime, anywhere. Increase customer retention, drive repeat purchases and empower your biggest brand advocates to share their enthusiasm about your brand.
How to activate your loyalty programs with mobile.