2025 Mobile Consumer Insights Report
Consumers have spoken: text messaging and digital wallets are driving them to engage with and purchase from brands. Download our newest report to learn more about how today's consumers relate with brands on their smartphones.
What mobile consumers told us:
are more likely to engage with or redeem mobile offers sent to them via SMS than those sent via email or in a brand’s mobile app
are more likely to engage with brands that offer a digital wallet option for coupons/offers and loyalty cards
want to receive text messages from brands they love at least once a week
Get exclusive intel on just how much SMS and digital wallets are routinely driving consumers to engage with and purchase from brands.
For an 8th year in a row, Vibes surveyed a broad range of over 1,000 mobile-centric consumers with the intention of understanding what their relationship with their mobile phones looks like today and how they prefer to interact with brands on their phones. This year, a new batch of eye-popping findings emerged and they're ready for you to take in and use for your 2025 digital communication strategies.
What you will learn more about:
- Consumer sentiment on brand communication via SMS text messaging and digital wallets
- What consumers crave more from digital wallets beyond a place for storing their credit cards
- What would drive even more consumer engagement with SMS and digital wallets
In case you missed our 2024 annual report, you can find it here.
2025 Mobile Consumer Insights Report
