Mobile Audience Management

Use information about your customers’ interests and behaviors to personalize every interaction along the customer journey and deliver highly relevant and engaging mobile experiences.

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Audience management platform example
FordPolo Ralph Lauren Factory StoreHibbett SportsLEGODiscover Financial ServicesChipotle Mexican Grill

Identity

Build robust profiles and identify your customers across mobile channels. Detailed mobile specific behaviors drive personalization and segmentation of your program throughout the customer journey

Segmentation

Personalize your mobile engagement to increase conversion and revenue. Easily filter and track audience data to create optimal custom segments based-on demographic, behavioral, and geographic information to deliver more relevant, personal messages.

Mobile app personalization features
Mobile data platform testing

Testing

Make smarter, data-driven decisions to maximize growth with native A/B testing. Discover what content, imagery, offers, and timing increase conversion, retention, and lifetime value through recurring experimentation

Targeting

Easily send mobile messages to specific segments and individuals across mobile channels to ensure the right content gets to the right person, at the right time, via the mobile channel of their choice

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