2024 Mobile Consumer Insights Report

Consumers have told us text messaging and Mobile Wallet are driving them to buy from brands - download our newest report to learn more about consumer engagement with these channels and the influence they have on the path to purchase.

What we learned in 2024.


of consumers say that text messages routinely drive them to purchase from brands


of consumers have used a mobile wallet-stored loyalty card when making an on-site purchase


of consumers say they've made an on-site purchase when a brand made an offer available via Mobile Wallet

Get exclusive intel on just how much SMS and Mobile Wallet are routinely driving consumers to purchase from brands.

For a 7th year in a row, Vibes surveyed a broad range of over 1,000 mobile-centric consumers with the intention of understanding what their relationship with their mobile phones looks like today and how they prefer to interact with brands on their phones. This year, we took a closer look at consumer appetite for SMS, MMS and Mobile Wallet and how these channels help or hinder their purchasing decisions.

What you will learn

  • - Consumer sentiment on brand communication via SMS text messaging and Mobile Wallet

  • - How Mobile Wallet is being used beyond a place for storing digital credit cards

  • - What would drive even more consumer engagement with Mobile Wallet

Download the 2024 Mobile Consumer Trends Report.

2024 Mobile Consumer Insights Report

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Thank you! We'll send you a copy of the report when it's released on Thursday, February 1st.
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