of consumers say that text messages routinely drive them to purchase from brands
of consumers have used a mobile wallet-stored loyalty card when making an on-site purchase
of consumers say they've made an on-site purchase when a brand made an offer available via Mobile Wallet
For a 7th year in a row, Vibes surveyed a broad range of over 1,000 mobile-centric consumers with the intention of understanding what their relationship with their mobile phones looks like today and how they prefer to interact with brands on their phones. This year, we took a closer look at consumer appetite for SMS, MMS and Mobile Wallet and how these channels help or hinder their purchasing decisions.
- Consumer sentiment on brand communication via SMS text messaging and Mobile Wallet
- How Mobile Wallet is being used beyond a place for storing digital credit cards
- What would drive even more consumer engagement with Mobile Wallet