2026 Mobile Consumer Insights Report
Consumers have spoken: text messaging and digital wallets are driving them to engage with and purchase from brands. Download our newest report to learn more about how today's consumers relate with brands on their smartphones.
What consumers told us:
made a direct purchase from a brand's SMS/MMS text message in 2025
are more likely to engage with brands who provide a mobile wallet option for offers/coupons or loyalty cards
think RCS messaging is even better than SMS
Get exclusive intel on just how much SMS, RCS & digital wallets are routinely driving consumers to engage with and purchase from brands.
For a 9th year in a row, Vibes surveyed a broad range of over 1,100 mobile-centric consumers with the intention of understanding what their relationship with their mobile phones looks like today and how they prefer to interact with brands on their phones. This year, a new batch of eye-popping findings emerged and they're ready for you to take in and use for your 2026 digital communication strategies.
What you will learn more about:
- Consumer sentiment on brand communication via SMS text messaging, RCS messaging and digital wallets
- What's making consumers rethink mobile apps
- How SMS and digital wallets impact consumer purchase behavior
In case you missed our 2025 annual report, you can find it here.
2026 Mobile Consumer Insights Report
