The Retailer's Style Guide

Consumers demand personalized omnichannel experiences

Loyalty programs and mobile engagement allow brands to deliver these experiences effectively. With mobile engagement’s first-party data collection, brands can deliver personalized rewards based on a consumer’s activity, something 87% of consumers are interested in.

What you will learn

1. Why mobile is ideal for retail loyalty programs

2. Key mobile loyalty metrics and statistics

3. The five essential strategies for integrating mobile into a loyalty program

Consumers demand mobile loyalty programs.

95%

of loyalty program members want to engage with their brand’s loyalty program through new and emerging technologies

85%

of loyalty members who used a mobile device to redeem rewards said their experience was improved

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