Mobile engagement is key for the success of loyalty programs for restaurants.
of online searches for the restaurant industry are conducted on a mobile device, signaling guests are making dine-in decisions on the go (Source: Hitwise)
of consumers say they have received text messages and mobile app push notifications from a brand on their phones (Source: Vibes + Industry Dive studioID 2023 Consumer Trends Report)
of consumers that get text messages and push notifications from brands say that the main motivation for receiving them is loyalty benefits (Source: Vibes + Industry Dive studioID 2023 Consumer Trends Report)
Building strong loyalty programs for restaurants through timely and relevant mobile messaging.
According to the USDA, 10% of American consumer income is spent on food. Since McKinsey recently found that much as 20% of profits can come from loyalty programs, restaurants who make the investment in optimizing their loyalty program will save money in the long run. In order to most effectively execute a successful loyalty program, brands need to turn to mobile - and that's why we've cooked you up this comprehensive guide.
What You Will Learn
- The impact a properly executed loyalty program can have on a company's bottom line
- What consumers are really looking for when they join a loyalty program
- Why mobile channels including SMS, MMS, Mobile Wallet and others are most effective in executing a restaurant's loyalty program
- Five essential mobile activations that Vibes recommends the restaurant industry should implement in order to achieve high loyalty program engagement and ROI
