Optimizing Restaurant Loyalty Programs with Mobile Engagement

Today's prix fixe menu includes 5 essential entrée staples for building brand affinity through timely and relevant mobile messaging

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Building strong loyalty programs for restaurants through timely and relevant mobile messaging.

According to the USDA, 10% of American consumer income is spent on food. Since McKinsey recently found that much as 20% of profits can come from loyalty programs, restaurants who make the investment in optimizing their loyalty program will save money in the long run. In order to most effectively execute a successful loyalty program, brands need to turn to mobile - and that's why we've cooked you up this comprehensive guide.

What you will learn

1. The impact a properly executed loyalty program can have on a company's bottom line

2. What consumers are really looking for when they join a loyalty program

3. Why mobile channels including SMS, MMS, Mobile Wallet and others are most effective in executing a restaurant's loyalty program

4. Five essential mobile activations that Vibes recommends the restaurant industry should implement in order to achieve high loyalty program engagement and ROI

Mobile engagement is key for the success of loyalty programs for restaurants.

72%

of online searches for the restaurant industry are conducted on a mobile device, signaling guests are making dine-in decisions on the go (Source: Hitwise)

70%

of consumers say they have received text messages and mobile app push notifications from a brand on their phones (Source: Vibes + Industry Dive studioID 2023 Consumer Trends Report)