Alex Campbell has long been recognized as one of mobile marketing’s original pioneers, working tirelessly to educate marketers on the value of mobile as a viable discipline. A true entrepreneur at heart, Alex oversees Vibes’ innovation strategy – always looking for the next great mobile technology brands can leverage to drive deeper customer engagement and untapped revenue opportunities.

Ally is a results-driven manager with a strong interest in technology and a deep understanding of customer-centric business models. As a senior manager of CRM and Loyalty at Qdoba, she oversaw the launch of and built the go-to-market strategy for Qdoba’s award-winning new rewards program. She’s passionate about multi-channel marketing and using mobile technology to deepen relationships with customers.

With more than twenty years of experience as a retail marketing and e-commerce executive, she’s now the retail loyalty consulting lead at NCR Retail. She’s held roles ranging from CMO, VP of marketing, VP of CRM and loyalty and VP of e-commerce for retailers of consumer electronics, pet supplies, apparel and an array of other goods.