Building Loyal Customer Relationships Beyond the App

With brand loyalty under relentless assault, it’s time to think beyond app-based loyalty programs to increase customer retention.

Watch Webinar

What you will learn

1. How to implement a unified channel strategy with SMS, MMS, Mobile Wallet and push notifications

2. How to activate loyalty members with SMS

3. How mobile is a mission-driven device

Meet the speakers

Alex Campbell

Co-Founder and Chief Innovation Officer Vibes

Alex Campbell has long been recognized as one of mobile marketing’s original pioneers, working tirelessly to educate marketers on the value of mobile as a viable discipline. A true entrepreneur at heart, Alex oversees Vibes’ innovation strategy – always looking for the next great mobile technology brands can leverage to drive deeper customer engagement and untapped revenue opportunities.

Ally Merkley

Sr Manager, Loyalty & CRM at Qdoba Mexican Grill

Ally is a results-driven manager with a strong interest in technology and a deep understanding of customer-centric business models. As a senior manager of CRM and Loyalty at Qdoba, she oversaw the launch of and built the go-to-market strategy for Qdoba’s award-winning new rewards program. She’s passionate about multi-channel marketing and using mobile technology to deepen relationships with customers.

Erica Thompson Moran

Retail Loyalty Consulting Lead at NCR Retail

With more than twenty years of experience as a retail marketing and e-commerce executive, she’s now the retail loyalty consulting lead at NCR Retail. She’s held roles ranging from CMO, VP of marketing, VP of CRM and loyalty and VP of e-commerce for retailers of consumer electronics, pet supplies, apparel and an array of other goods.

Building Loyal Customer Relationships Beyond the App

It's a common misconception that a loyalty program is just the points, the card, or someone checking in. What we have seen is an increased focus on data and identifying who is in the loyalty program and what tier they are in. It is much bigger than just a rewards program.

Alex Campbell, Co-Founder & CIO at Vibes

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