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Vibes Joins the Adobe Exchange Partner Program as a Platinum Partner

Vibes is now a Platinum Partner in the Adobe Exchange Partner Program for our integration with Adobe Marketo Engage, making it easy for marketers to integrate SMS messaging into the marketing automation platform.

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Vibes, the intelligent mobile engagement platform, today announced its status as a Platinum Partner in the Adobe Exchange Partner Program for its integration with Adobe Marketo Engage, which makes it easy for marketers to integrate SMS messaging into the marketing automation platform.

"Vibes is passionate about delivering impactful messaging and stakeholder engagement experiences, be it a customer, partner, internal stakeholder, or anybody else that a business wants to engage." said Kyle Cushing, SVP of Revenue at Vibes. "Vibes’ integration with Adobe Marketo Engage allows brands currently using the marketing automation platform for email and marketing automation to deliver the same robust experiences via text message.”

“We are thrilled to recognize Vibes as a platinum partner and continuing to help brands improve customer experiences through SMS marketing,” said Brian Glover, Sr. Director of Product Marketing, Digital Experience at Adobe. “SMS has become an increasingly powerful channel for marketers, allowing brands to deliver personalized interactions in moments that can drive high-value engagement.”

Demand for SMS in the B2B and B2B2C spaces are expected to grow at a compound annual growth rate of 20.3% from 2019 to 2025, as companies eliminate paper costs and denote a fast and convenient means to interact with target customers, according to a study done by Grand View Research. This takes the form of automated, personalized messages and notifications based on customer behaviors, engagement and transactions, thereby delivering unique value to all of a businesses’ audiences.

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