The Vibes and Adobe Marketo Engage native integration combines Vibes’ industry-leading text messaging platform with the world’s largest automated email marketing platform to help universities like yours nurture strong relationships with prospective students, fundraise with alumni, and build your community.
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When it comes to communication style, young students ignore anything that isn’t concise or conversational – including email. With SMS seeing a 99% open rate vs. less than 20% for email, you can have the confidence that prospective students will see your application instructions and deadline reminders.
Learn moreCollege alumni feel a strong emotional connection with their alma maters, but they need to be engaged with effectively if you expect them to take action. So why not use the channel that recent research found 77% of student audiences prefer for receiving relevant information?
With a text-based alumni engagement program, you can make your outreach more personal – empowering you to deepen your relationships with your alumni and have the confidence that you’re consistently reaching them for stronger community building and more effective fundraising.
Vibes is the only mobile engagement platform with Tier 1 direct carrier connections to ensure the privacy and on-time delivery of SMS messages. Vibes combines integrated compliance controls and reviews to ensure your mobile program fully complies with regulations.
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Most reliable, effective, and fastest SMS provider in the Adobe ecosystem, with direct, Tier 1 messaging connections to every US carrier.
Platform consolidation. Everything operates within Adobe Marketo Engage, making it easy to incorporate SMS through the platform you're already familiar with.
Embedded SMS compliance guardrails and support to ensure the integrity and credibility of every message sent.
Channel optimization, enabling you to effectively analyze customer journeys based on mobile and email engagement data so you can respond with the right message in the right channel.
All campaign logic and execution, so marketers can add SMS into their existing customer journeys.
Unrivaled message volume & deliverability — with 99.7% of messages delivered within 5 seconds.
Real-time subscription management.
As the only native SMS integration for Adobe Marketo Engage, you can see an 84%+ increase in engagement with your audiences in the same place you send emails today.
B2B SMS as a strategy is growing at an average rate of 72% YoY.
SMS has an 8.2x higher open rate and a 13x higher CTR vs email.
Vibes & Adobe Marketo customers see an average of 90x ROI within the first 12 months.
