of consumers are already opting in to text messages and mobile app push notifications from brands?
of consumers under age 55 are either already using or say they’re interested in using Mobile Wallet?
of consumers say they’re willing to give brands personal data in order to get personalized communication?
There's no denying it - if brands want to succeed in a competitive market, it's time to take mobile channels like SMS and mobile wallet seriously. Ignore them and you're missing out on a critical opportunity to build relationships with consumers in an intimate and personal setting. Our goal in this survey was to better understand modern-day consumer behaviors by peeking into how they use mobile, and how brands need to think about accelerating mobile in their overall marketing mix.
- The many (and often counterintuitive!) ways today's consumers are using their smartphones
- What consumers say about how personalized messaging builds their long-term brand loyalty
- Consumer sentiment on mobile communications with brands, including text messages, push notifications and mobile wallet
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