2023 Mobile Consumer Trends Report

Consumers have told us how they want to interact with mobile messaging from brands in 2023 - download our new report to learn how YOU can communicate with your target audience effectively.

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2023 Mobile Consumer Trends Report

70%

of consumers are already opting in to text messages and mobile app push notifications from brands?

54%

of consumers under age 55 are either already using or say they’re interested in using Mobile Wallet?

40%+

of consumers say they’re willing to give brands personal data in order to get personalized communication?

Why mobile is essential for reaching consumers

There's no denying it - if brands want to succeed in a competitive market, it's time to take mobile channels like SMS and mobile wallet seriously. Ignore them and you're missing out on a critical opportunity to build relationships with consumers in an intimate and personal setting. Our goal in this survey was to better understand modern-day consumer behaviors by peeking into how they use mobile, and how brands need to think about accelerating mobile in their overall marketing mix.

What you will learn

- The many (and often counterintuitive!) ways today's consumers are using their smartphones

- What consumers say about how personalized messaging builds their long-term brand loyalty

- Consumer sentiment on mobile communications with brands, including text messages, push notifications and mobile wallet

2023 Mobile Consumer Trends Report

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