Research found 71% of consumers expect companies to deliver personalized interactions (and 76% report feeling frustrated when this doesn't happen)
According to McKinsey, personalization can reduce customer acquisition costs by 50%
McKinsey also reports personalization can increase marketing ROI by as much as 30%
As brands constantly vie for consumers' attention over a variety of marketing channels, loyalty wanes - especially if consumers don't have the best experience with a brand. That's where personalized mobile marketing comes in: the one-to-one communication channel you can use to understand and connect with your customers to gain an edge in an increasingly competitive environment.
- How the method of tailored, personalized messaging is changing
- Different examples of hyper-personalized mobile marketing across SMS, MMS, Mobile Wallet and in-app Push notifications
- A checklist for the steps to take to effectively launching your personalized mobile marketing efforts