4 Pillars that Define Mobile Messaging Metrics for Today and Beyond
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Not all company program goals are the same - some brands need to build a large mobile database fast while others need to improve their retention rates. Our mobile messaging playbook not only offers you insight into some of the top-performing program activations, but it also defines the most important metrics to use to measure the success of your mobile marketing efforts, and why.
1. Key mobile marketing KPI's and metrics to know
2. The top-performing mobile marketing strategies for Acquisition, Marketing, Servicing, and Loyalty
3. How to measure the success of your mobile marketing efforts
average increase in mobile-attributed revenue driven by targeted SMS messages
in mobile-attributed revenue for one brand within the first 6 months of mobile program launch
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