Mobile Messaging Metrics Guide

4 Pillars that Define Mobile Messaging Metrics for Today and Beyond

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Define your mobile program goals, then learn how to measure them.

Not all company program goals are the same - some brands need to build a large mobile database fast while others need to improve their retention rates. Our mobile messaging playbook not only offers you insight into some of the top-performing program activations, but it also defines the most important metrics to use to measure the success of your mobile marketing efforts, and why.

What you will learn

1. Key mobile marketing KPI's and metrics to know

2. The top-performing mobile marketing strategies for Acquisition, Marketing, Servicing, and Loyalty

3. How to measure the success of your mobile marketing efforts

Brands using this playbook see great results.


average increase in mobile-attributed revenue driven by targeted SMS messages


in mobile-attributed revenue for one brand within the first 6 months of mobile program launch

Mobile Messaging Metrics Guide

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