average increase in mobile-attributed revenue driven by targeted SMS messages
in mobile-attributed revenue for one brand within the first 6 months of mobile program launch
Not all company program goals are the same - some brands need to build a large mobile database fast while others need to improve their retention rates. Our mobile messaging playbook not only offers you insight into some of the top-performing program activations, but it also defines the most important metrics to use to measure the success of your mobile marketing efforts, and why.
