opt-in rate compared to email when utilizing tap2join
subscribers in 2 months by sending a dedicated email
subscribers in 12 months by using a website form field
With Vibes Tap2Join, customers easily join a mobile program by tapping a button which pre-populates a keyword and short-code for immediate SMS enrollment
Sending dedicated emails with subject lines and email content focused on SMS acquisition drives a 1.2% average email opt-in rate
The website homepage is an impactful call to action location, especially when the placement is near the top of the site
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