At Vibes, we take a very deliberate approach toward “the democratization of data”, which is a fancy way of saying that we’ve built out our mobile engagement platform so you can maximize the visualization of the metrics that matter for your business. What this means is that whether the data comes from within our platform or from any number of external sources that you rely upon, it’s your data, and you deserve to see it in one location to make decisions and rapid improvements.
Most organizations house their key data in CRMs, CDPs and POS systems that they’ll need to have access to when running SMS, MMS, RCS and Mobile Wallet campaigns in the Vibes platform. Therefore we’ve taken a flexible, customizable reporting approach that easily pulls this in from sources such as Salesforce, Braze, Oracle, Bluecore, Simon Data, Bloomreach, Punchh, Paytronics and dozens more that our customers use every day.
This flexibility, for example, lets a Vibes platform customer report on incremental in-store revenue driven by SMS campaigns tied directly to point-of-sale redemption data, or on cross-channel lifecycle performance that shows how mobile engagement accelerates repeat purchase rates compared to email-only cohorts. By allowing for multiple sources of data all under one umbrella, we’re able to assign unique identifiers that allow for careful segmentation – and in turn, better and more effective marketing campaigns.
What a Mobile-First Approach Means for Data
Vibes believes in full transparency, including access to all customer data within easy reach. Brands own their data, not us – so accessing that data should be a given, with zero roadblocks standing in the way. We don’t aim to keep our customers housed solely within our data ecosystem in order to sell them email, for instance – because we don’t offer email, for one, and also because it’s fundamentally the wrong thing to do.
By providing reports that drill all the way down to individual subscription records, we ensure that Vibes customers have complete access to any and all of their data, any time they need it. And there’s a standard list of out-of-the-box data too.
Our robust suite of available mobile reports helps marketers easily understand which of their tactics drive subscriber growth; what content is most engaging, and how they can increase retention rates and attributed revenue. These reports include key metrics such as:
Performance & Attribution
- Click-through / tap-through rate
- Conversion rate (purchase, booking, form)
- Redemption rate (offers, coupons)
- Cart-recovery engagement and recovered-revenue
- Mobile-attributed ecommerce revenue
- Revenue per click (RPC)
- Revenue per message (RPM)
- Average order value (AOV) lift from mobile
- Add-to-Wallet / Save-to-Wallet rate
- In-store Wallet Scans
- Purchase history
- Product category views
Optimization Tools
- A/B and multivariate tests (message, offer, timing, audience)
- Send-time and frequency testing
- Creative and offer performance comparisons by audience/segment
- Insights feedback into targeting, scheduling, and creative
Operational Reporting
- Opt-in growth
- Double opt-in rate
- List churn
- Opt-out rate and opt-out phrase detection
There’s no need for a team of data analysts, because it's all right here in the Vibes platform.
AI-powered tools to power reporting and decision-making
Vibes also provides a set of AI-powered tools that further enhance your program performance behind the scenes. Now you can make data-driven decisions with less manual work through sophisticated machine-learning models that predict your customers’ behavior based on patterns and previous customer activity.
Here’s a post that we put together about what we’ve learned from 25+ years of data about the best times to send SMS messages, for instance. These advanced mobile campaign analytics tools help brands easily and more effectively target and personalize mobile campaigns to improve customer retention and marketing ROI.
Natural Language Processing
Often when your customers communicate with your business through chat or texting into your short code, the actual things they’re typing can’t be easily parsed and summarized into actionable data. This is why Vibes employs robust Natural Language Processing (NLP) in our data. This allows us (and you) to group customer issues into themes, such as “issues with order pickups” or “delays in delivery times” or any number of concerns that you’ll want to know about. You don’t want to have to wait until the customer states their particular issues with perfect syntax, because you might be waiting a while.
Vibes NLP ensures you won’t miss the sentiment that actually matters for your brand or business.
Full Data Transparency with Snowflake Access
Vibes also provides direct Snowflake access at no additional cost, giving enterprise teams full ownership of their mobile engagement data within their own data environment.
This enables:
- Custom SQL querying
- Independent dashboard and BI report creation
- Integration into enterprise attribution models
- Full transparency into customer-level performance
This means no dependency on pre-built dashboards or opaque reporting logic. With this approach, analytics and data science teams maintain ownership of their mobile performance data, and can validate results independently.
Getting started with Vibes’ customized reporting
The easiest way to take the first step toward the democratization of your data is to let us know you’d like to talk. We’ll bring a mobile engagement expert to your first 30-minute call who can ask you about your data and reporting requirements, and the problems you’re looking to solve in mobile customer acquisition, engagement and retention. Let’s get started!
