With audience growth and retention being of equal importance, Mattress Firm turned to mobile and Vibes to utilize the channel that would best help them nurture those that turned out to be their most valuable customers: their SMS subscribers.
For nearly 90 years, Mattress Firm has been known as America’s most trusted authority on sleep. With more than 2,400 locations in 49 states and certified Sleep Experts® trained at every location, access to the perfect mattress and a good night’s rest has never been better.
For companies whose core offering – such as a mattress - are more of a high-consideration product, audience growth and retention are both equally important. For a company like Mattress Firm who has been delivering on their promise for better sleep by matching customers with their perfect mattress, it was essential for them to utilize a marketing channel that would best help them understand who their most valuable customers are in order to tailor their communication to increase conversion – and there was no better channel to turn to than SMS and, in turn, to Vibes.
Since this was their first foray into SMS, Mattress Firm needed a partner that could help them not only grow their audience quickly, but who could also offer sophisticated and more innovative ways to drive true long-term audience retention and revenue.
“Once they purchase, our job’s not over,” says Brady Sistrunk, CRM Marketing Manager at Mattress Firm, who oversees their mobile program. “We need to continue providing tips and education in that post-purchase journey, and getting an even larger mobile audience makes it possible to do that.”
Because SMS was a brand-new channel for them, Vibes’ SMS industry knowledge gave them confidence right away that they were the right partner to start this program with.
Since their initial launch with Vibes 3 years ago, Mattress Firm continues to grow and maintain a healthy mobile audience. The company has also found Vibes AI-powered tools such as recommended send dates and times extremely helpful to learn both how and when their mobile customers are interacting with different messages.
Sistrunk says he and his team are very pleased to find that their SMS customers have a high purchase rate and frequency. “We’re seeing richer value from our SMS customers compared to our non-SMS customers, which is great for us.”
Innovation isn’t lost on them either, so Vibes helped Mattress Firm launch RCS messaging in fall of 2025 – a new channel Sistrunk says fits their business very well, and one they’re seeing very positive results from so far.
With tall marching orders, Sistrunk appreciates the very responsive, communicative and approachable partnership built with their dedicated Customer Success team.
It’s been proven to Mattress Firm that mobile messaging will continue to be a powerful marketing lever they can use for driving their business forward – and that certainly helps them sleep at night.
Since their initial launch with Vibes 3 years ago, Mattress Firm continues to grow and maintain a healthy mobile audience. The company has also found Vibes AI-powered tools such as recommended send dates and times extremely helpful to learn both how and when their mobile customers are interacting with different messages.
Sistrunk says he and his team are very pleased to find that their SMS customers have a high purchase rate and frequency. “We’re seeing richer value from our SMS customers compared to our non-SMS customers, which is great for us.”
Innovation isn’t lost on them either, so Vibes helped Mattress Firm launch RCS messaging in fall of 2025 – a new channel Sistrunk says fits their business very well, and one they’re seeing very positive results from so far.
With tall marching orders, Sistrunk appreciates the very responsive, communicative and approachable partnership built with their dedicated Customer Success team.
It’s been proven to Mattress Firm that mobile messaging will continue to be a powerful marketing lever they can use for driving their business forward – and that certainly helps them sleep at night.
