A report on mobile marketing trends, channel orchestration, AI sentiment and adoption, and more across a broad range of digital marketing leaders. Built to validate what's working and to help marketing & technology leaders evaluate where they invest.
Vibes surveyed a broad range of digital marketing leaders to understand how they're navigating the ever-changing digital marketing ecosystem, what channels are most valuable to their audience, their sentiment on AI, and more. Among a variety of valuable findings, 4 core themes emerged from the results. Businesses would be wise to take note of them to help ensure their digital communication strategies are as effective as possible for 2026 and beyond.
"Our SMS program wouldn’t be on the chopping block – I see the channel growing in the next year and keeping the same budget, if not getting an increase."
VP of Marketing, Large Sports Retailer
