5 Things You Didn't Know About SMS APIs

The world of messaging evolves rapidly, and today there's some confusion in the messaging space about RCS, compliance, toll-free pricing, Tier 1 aggregation, provisioning times and more. Vibes messaging experts Rob Charney and Sean Whitley have run messaging teams and programs directly with carriers, brands and cPaaS providers for a combined three decades, and they're this panel for a session on 5 Things You Didn't Know About SMS APIs. We talk about short code provisioning times; how toll-free providers often stick their clients in awkward pricing tiers; what Tier 1 aggregation means and why you should care; the importance of compliance expertise and guidance, AND the arrival in North America of RCS, and how to get started.