Vibes Drives 40X ROI for Specialty Apparel Retailer

Learn how this retailer achieved success by delivering multichannel mobile messaging at scale.

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Key Results


in annual mobile-attributable revenue

40x ROI

on their mobile programs

The Challenge

With email having high reach but low engagement – often with only single-digit open rates – and with their mobile app having high engagement but relatively low reach, this multi-brand enterprise specialty apparel retailer had the challenge to solve.

They quickly realized they needed to expand their digital reach in order to truly engage with more consumers outside of email and the mobile app by focusing on the mobile channels they preferred. With their anticipated growth, the retailer knew that data-driven message automation would be a must, and turned to Vibes for help.

The Solution

The retailer approached meeting their business goals with a multichannel program strategy that spanned SMS, MMS, Mobile Wallet & in-app Push – all channels that are native to and easy to manage within the Vibes platform.

This omnichannel strategy not only enabled the retailer to effectively scale their mobile marketing and loyalty efforts quickly, but it also gave them real-time engagement data across their channels. This allowed them to accurately measure performance and optimize future messages in the appropriate channel for each of their mobile subscribers.

The retailer also used Vibes’ robust suite of flexible APIs to powered much of their SMS acquisition efforts as well as their automated messaging, such as abandoned shopping cart reminders and one-time password recovery messages.

The Results

This specialty apparel retailer currently reaches more than 3.5M SMS subscribers and over 1.25M active push users. Through the power of Vibes’ mobile engagement platform, along with best-of-breed strategic guidance tailored to their objectives, this retailer drove $32M in annual mobile-attributed revenue, earning them a 40X ROI on their mobile programs.

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